Turtle Wax held their first automotive bloggers summit on April 21-22, 2009 at their headquarters in Willowbrook, IL, a suburb of Chicago. Nine bloggers attended and were treated to a tour of their Shine Center product development laboratory and 1-bay product testing area. Turtle Wax’s purpose for the summit was two-fold I believe:
1. Show the automotive bloggers what Turtle Wax is up to and hopefully get some free press with a review or two of their products for people to read, and
2. Gather feed-back from readers and writers on their products and their marketing approaches with their new ICE product line.
I think they accomplished both objectives with the product samples, tour and product demonstrations and Q&A session on the 22nd. They used an outside PR firm, Zeno Group, to set-up and conduct the summit as well as follow-up with attendees after the summit. It was a very well run event with no snags as far as I could see. When my flight was delayed out of Philly, they called to assure me that the limo driver would wait for me and then get me to the restaurant as soon as I arrived at the hotel.
