Don’t Get Taken Every Time : The Ultimate Guide to Buying or Leasing a Car in the Showroom or on the Internet For fifteen years, automotive consumer expert and former auto dealer Remar Sutton has helped hundreds of thousands of car buyers to get the best deal in town. This completely new edition protects car buyers from the dealers’ latest secret weapon-the Internet. Even the smallest bit of information entered on a Web site can give dealers what they need to take unfair advantage of their customers. From shopping and negotiating to financing, Sutton exposes car dealers’ scams and gives you step-by-step instructions on how to get the best deal. With vital information about Internet shopping, privacy issues and how to use the Internet safely, and taking on the dealers, Sutton’s guide is a must-read before stepping into a real or virtual showroom.
Customer Review: Good info, but the online stuff is overblown …
This book provides some good information on buying cars, and many of the tips suggested are spot on. But when it comes to the role of computers and the Internet in this equation, the author really needs to do more research for the next edition of this book. I work for one of the bigger online car-buying sites as well as providing support for car dealerships in getting their inventory online, and I thought it important to clear the air about a few things.
First of all, the way the author presents things, you would think that if you were to visit autotrader.com (or a similar site) with cookies turned on, suddenly every dealer in town knows your life history. But I’m here to tell you that these sites aren’t nearly that sophisticated, and neither are the dealers. In fact, some dealers still keep their car inventory on Excel spreadsheets! And for the ones that do have some sort of server for managing inventory and sales, many of them don’t even know how to use them beyond the basic essentials. In fact, I myself know more about these systems than do most dealers, and I’ve never personally worked with any of them. Trust me when I say that, contrary to what this book will tell you, dealers (or at least none of the ones I’ve seen) don’t have some elaberate network of supercomputers to track your every move online. Heck, most of them could barely manage a Google search on their own
In fact, as far as the web is concerned, dealers won’t pay attention to you unless you actually go online and fill out a form requesting a price quote or further information about a car, and then they only have as much data as you give them. Once you fill out the form, your request for information goes into a ‘lead management tool’ (one of these I also provide support for), which is little more than an Outlook-style web interface where dealers can track their dealings with you. For example, they can log any email, phone, or personal meetings, etc that they have with you, along with reminders of appointments to test drive a car and other important events. But my question to you is, since you have obviously expressed an interest in one or more of their vehicles, why WOULDN’T they want to keep a log of their correspondance with you? It’s not like they’re going to sell the information. In fact, as soon as the correspondance ends (either in you buying a car or doing business somewhere else), they’ll either mark you as ’sold’ or ‘dead’ respectively and that’s pretty much the end of it, untl/unless you write them again. In fact, the worst that can happen is you may get occassional spam from the dealer (something I’m not particularly happy that dealers do) about sales events and such, and you can even opt out of those.

Used Car Buying Guide 2006 (Consumer Reports Used Car Buying Guide)

Customer Review: Need to know basics
My quest for a recent Mercedes SL 350 shifted into an higher gear when I came upon this link and decided to buy this book. It’s brimful of tips ‘n tricks on buying strategies. When visiting several candidates I was able to identify 1. a (possible) leak in the rubber ring of the cilinderhead 2. a simple slipping clutch on the first two candidates (it was a tiptronic)